Channel Number 1

I’ve said it a thousand times, and we’ll carry on saying it: people buy from people, and the more complex the deal the greater the need for human interaction. It’s the model on which most reseller, value-added resellers and distributors operate. In broad terms, if they want to sell more, they add more sales and […]

Content is no longer King

Content could still be royalty, but it’s no longer King. I’ve spent a large part of my working life, helping businesses to get leads – mainly through online campaigns. More specifically, value exchange campaigns (“Here’s a whitepaper, give us your data so we can put it in the top of our funnel or waterfall, and […]