Capgemini C-Level Social

Capgemini’s Group CTO and CTIO community needed to increase the reach of their content and widen their networks – so Differentiated created a dedicated social media programme for them.

Beginning with analysis, benchmarking and personalised education, Differentiated then supported a core set of candidates in the creation and distribution of content via personal social media channels. For each candidate their connections, following and interactions steadily grew, increasing the impact of each action over time.

Differentiated’s role: planning, education, content creation and channel management.