Thought Leadership
Softcat needed some way of elevating their conversations upwards towards the C-suite and so we defined a thought leadership led approach to the task. Instead of creating more blogs, we created a new identity, style and platform for Softcat to distribute their insights through: Fluent.
Based on an editorial style and approach, Fluent is a collective of articles created by people from within Softcat, partners and, eventually, customers. Fluent is delivered via Differentiated’s digital publications platform, making it easier to concentrate on the content.
Differentiated’s role: content creation and editing, identity and design, build and management.
