Deal based marketing
The sharp end of ABM.
In a world of more contracts of smaller value, greater complexity in decision making, and increased and non-traditional competition, how do you stand out from the crowd?
The answer is to take a fresh approach of your own. And in our view, the story you tell and the way you deliver it across the whole bid landscape is your greatest opportunity to stand out from the crowd.
We start by understanding all of the reasons why you would lose as much as succeed. Then we build a strategy to help you differentiate to win.
Shift the dial
Our approach to Deal Based Marketing (DBM) is unique and direct. It’s not bid writing, or a replacement of standard internal processes, it’s:
01.
Effective communications strategies to identify new ways of showing originality and standing out.
02.
Crafted messaging to clearly articulate a deep understanding of the customer’s priorities and align the right solution to it.
03.
Capitalising on every opportunity from pre-bid to post-bid, to land that messaging in a unique way.
DBM is ultimately a business of marginal gains, so we look for each and every opportunity to shift the dial in your favour using creativity and innovation throughout the entire bid process.
Where do we differentiate you?
01. Pre-bid
Proactive communication strategies enable you to influence the requirements of the bid in your favour.
You can never start too early when it comes to influencing your target audience or validating that your offer will fit their needs.
That’s why we employ targeted and personalised communications, along with unique tactics, to set you up for early success.
The RFI or long-listing phase is also a key opportunity for you to deliver content on your own terms, making it one of the main opportunities for a ‘moment of delight’.
02. At-bid
The walkthrough and negotiation phase is your greatest chance to stand out. Here, we work hard to ensure every delivery of information is on-point and immaculately presented. After all, we don’t do just ‘good enough’.
We seek to capitalise on each opportunity to inject innovation and creativity across every deliverable.
Then, as the bid progresses through Best and Final Offer (BAFO) and down selection, it’s time to capitalise on any advantage – so, we can work with you to establish key value-added offers that will elevate your response even further.
03. Post-bid
The transition and transformation phases are critical to the success of any deal. And we know that the organisations that commit to communicating the impact of change during transition, do better than those that don’t.
We’re here to help you create and deliver end-user adoption and change management communication programmes to ensure success.
Here are just some of the brands we have successfully deployed DBM to, on behalf of our customers:
Read more
about DBM.
“I’ve worked with the people from Differentiated on customer bids and account plans of various sizes. From ADP’s that became the benchmark of ‘what good looks like’, to sales campaigns that changed the way we approached the contact centre market – my best stories have all started with a simple conversation with them.”
“Their understanding and empathy with the needs of our customer is comprehensive and highly valuable. Their can-do attitude and ability to integrate with our team, whilst appreciating the dynamics of our communication needs is really important to us and enables us to directly and positively affect our customer’s view.”
Take the next step
Proactive communication strategies enable you to influence the requirements of the bid in your favour.
You can never start too early when it comes to influencing your target audience or validating that your offer will fit their needs.
That’s why we employ targeted and personalised communications, along with unique tactics, to set you up for early success.
The RFI or long-listing phase is also a key opportunity for you to deliver content on your own terms, making it one of the main opportunities for a ‘moment of delight’.
READY TO
DIFFERENTIATE.
TALK TO US TODAY.
HELLO@DIFFERENTIATED.CO.UK
