Privacy and Cookie Policy:

This privacy and cookie policy applies between you, the User of this Website and Differentiated Ltd, the owner and provider of this Website. Differentiated Ltd takes the privacy of your information very seriously. This privacy policy applies to our use of any and all data collected by us or provided by you in relation to your use of our website or any other digital content owned and operated by Differentiated Ltd.

We’ve tried to make our privacy policy simple…

About us:

1. Our contact details are listed at the bottom of every page on our website
2. Our company registration details are as follows: Differentiated Limited, a company incorporated in England and Wales with registered number 11905079 whose registered office is 30 St John’s Road, Mortimer Common, reading, RG7 3TR

The type of information we collect:

We currently collect and process the following information:

1. Personal identifiers and contact details including names, job roles, organisation, email and telephone numbers
2. Anonymised behavioural data based on how our website and digital content is accessed, used and consumed

How we get it:

Most of the personal information we have is given to us by you for the following reasons:

1. You have completed a contact form
2. You have emailed or called us
3. You have completed a contact access form

We also, from time to time, gather personal information from social media or by using data retrieval tools that gather publicly available information.

Why we have it:

We use the information we have to tell you more about Differentiated and the services we provide or to effectively deliver the services you commission with us. We also use behavioural data (identifiable and anonymised) to try and improve our content and personalise your experience of it.

We do not share your personal information with any third-party organisations.

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:
(a) Your consent. You are able to remove your consent at any time. You can do this by contacting us via
(b) Or we have a contractual obligation.
(c) Under some circumstances we may have a legal obligation.
(d) We have always have a legitimate interest.

How we store your personal information:

We store your personal information for a limited period within the databases of this website or other digital content databases. Periodically this data is transferred to our central CRM system and once transferred is deleted from the databases. We may also hold your data within our email clients.

All systems are subject to strict security protocols and data is held only for as long as is deemed of use. If the data is no longer deemed of use it is deleted fully.

Your rights

Under data protection law, you have rights including:

1. Your right of access – You have the right to ask us for copies of your personal information.
2. Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
3. Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.
4. Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.
5. Your right to object to processing – You have the the right to object to the processing of your personal information in certain circumstances.
6. Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at if you wish to make a request.

Or use of Cookies:

We use cookies to improve your experience on our website and other digital content. They help us to improve site performance, present you relevant information and improve your experience, and enable you to take certain actions e.g. share content in social media.

On our website or across all our digital content, you may accept all cookies, or choose to manage them individually. You can change your settings at any time via the associated collie settings on any digital content.

If you would like to know what cookies are and what they do, take a look here.

We use a range of cookies for different purposes and as such, may differ across the digital content that Differentiated creates, however all are in accordance with current UK and EU Cookie Laws. Cookies that this and other digital content provided by Differentiated may place include:

1. Strictly Necessary: required for the correct operation of the website or digital content
2. Functional Cookies: used to recognise returning visitors and therefore personalise your experience and remember your preferences
3. Analytical Cookies: used to understand the number of visitors and their behaviour across our websites and digital content
4. Targeting Cookies: used to record your visit and for us to provide targeted information to you. We may also share this information with third parties for remarketing purposes.

The full list of cookies used can be found within the cookies controls on each site.

Anything else?

You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

We reserve the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.