Vodafone Cloud Campaign
Vodafone collaborates with a vast partner network to provide a range of services, and one affiliated partnership in particular they wanted to raise awareness of was with Microsoft, and their delivery of a unified cloud managed service. Differentiated created a visual campaign that focused on the advantages of Vodafone and Microsoft working together for cloud-based solutions.
To support a media campaign, we created teaser videos for LinkedIn, multiple contextual ad formats and a press ad that ran in several newspapers. With the use of social ads, video ads, contextual ads, and press ads, we were able to reach their target demographic of high-level business professionals.