Softcat needed a new way to get their best-in-class sales and marketing content in front of their salespeople – who could then get it to customers. So instead of a new library, we gave them their own Netflix: Area SIX.
Area SIX allows people to find, access and share content via a visual experience. Importantly, it lets them know if the customer has accessed the content – informing their next conversation. It’s now Softcat’s lead enablement platform, with 83% of sales accessing it daily.