Devices for the
modern workforce
Samsung were re-entering the business laptop market in the UK, and they were serious about it. They had launched a series of new Galaxy and Chrome Books, and Softcat needed to take them to market in a way that was different.
Differentiated created a hero interactive video asset that allows users to explore the range of devices at their own pace – which generated an engagement rate of over 50%. We sat the video within a Digital Document that showcased the products and the supporting ecosystem.
![Samsung_3](https://www.differentiated.co.uk/wp-content/uploads/2022/03/Samsung_3.jpg)
![Samsung_2](https://www.differentiated.co.uk/wp-content/uploads/2022/03/Samsung_2.jpg)
![Samsung_4](https://www.differentiated.co.uk/wp-content/uploads/2022/03/Samsung_4.jpg)
![Samsung_1](https://www.differentiated.co.uk/wp-content/uploads/2022/03/Samsung_1.jpg)
![Samsung_5](https://www.differentiated.co.uk/wp-content/uploads/2022/03/Samsung_5.jpg)
![Samsung_6](https://www.differentiated.co.uk/wp-content/uploads/2022/03/Samsung_6.gif)
![Samsung_7](https://www.differentiated.co.uk/wp-content/uploads/2022/03/Samsung_7.jpg)