Devices for the
Samsung were re-entering the business laptop market in the UK, and they were serious about it. They had launched a series of new Galaxy and Chrome Books, and Softcat needed to take them to market in a way that was different.
Differentiated created a hero interactive video asset that allows users to explore the range of devices at their own pace – which generated an engagement rate of over 50%. We sat the video within a Digital Document that showcased the products and the supporting ecosystem.